AI Insights · Timothy · October 2025
Top 5 Beauty Retail Apps Performance in Belgium Q3 2025
Explore the performance of the top beauty retail apps in Belgium during Q3 2025, with insights into downloads and active user trends from Sensor Tower.
During the third quarter of 2025, the top beauty retail applications in Belgium showed varied performance metrics on a unified platform. Here's a breakdown of their activity:
ICI PARIS XL – Beauty experienced a fluctuating pattern in weekly downloads, starting at 3.5K and dipping to around 1.7K mid-quarter, before slightly rebounding to 2.3K by the end. The app maintained a steady base of weekly active users, beginning at approximately 29.8K and ending at 19K.
Parfumerie Douglas saw weekly downloads ranging from 1.7K to 2.4K, with a peak in late August. The active user count hovered around 11K, with minor fluctuations throughout the quarter.
Rituals Home & Body Cosmetics had a notable increase in downloads late in August, reaching 4.6K before settling back to around 1.8K. Active users increased from 9.1K to 13.5K mid-quarter, then slightly decreased to around 11K.
Notino: profumi e cosmetici demonstrated a peak in downloads at the end of September with 3.1K. Active users grew from 26.7K to an impressive 35.4K by the quarter's end.
Mein dm showed a moderate increase in downloads, peaking at 1.1K in early August. Active users remained fairly stable, fluctuating between 6.1K and 8.2K.
These insights, sourced from Sensor Tower, provide a snapshot of the beauty retail app landscape in Belgium, highlighting trends in user engagement and app popularity. For more detailed data and analysis, visit Sensor Tower.
